Engage with MGI

for comprehensive solutions
in the business of sport and events

Experience and Projects

Fifa 2009 Project Fifa 2010 Project Fifa 2022 Project ICCC WC 2003 Project CAF 2013 Project Fifa 2009 Project Simba Project Young Africans Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project Fifa 2009 Project

Services

Sports Events Management

Tournament Operations

Ceremonies

Fan parks

Legacy Programms

Stadium Management

Pitch and Surfaces Management

Supply of Sports Equipment

Marketing Communications

Sponsorship Management and Sourcing

Professional Club and League Management

Turn-Key travel and logistics for clubs and associations

Sports Events Management

MGI has a demonstrable track record in managing significant international Sporting events and providing high-level event management services. From planning to monitoring and delivering events, we ensure every detail is meticulously planned and managed. Our list of experience includes the planning and management of, inter alia the FIFA 2009 Confederations Cup and the 2010 FIFA World Cup, in addition to our association with the 2013 Africa Cup of Nations held in South Africa. The experience gained relative to these events / tournaments was invaluable and make MGI your best option for managing any major international sporting event / tournament, and installs a sense of confidence and a level of comfort in our ability to deliver successful and memorable events.

Tournament Operations

MGI focuses on the event / tournament requirements as prescribed by Rights Holder/s to deliver a professional, memorable and world-class tournament. We engage our expert consultants to consider, analysis and ultimately fully understand the Scope of work together with the requirements of the specific Project, this to ensure that the tournaments are delivered professionally, within the designated Scope of work and within the stipulated time schedules. The Principal Consultant ( Senzo Mbatha ) assumes the tournament director role and with his vast and varied knowledge and expertise, provides the stability and comfort to produce the elevated standards of high-level tournaments that the Clients have come to expect. In support of Senzo, the Project Management Office is focused on the tracking, monitoring and deliver of the Project on time. Accordingly, MGI delivers world-class tournaments, ensuring the Project is both memorable and successful and that the Client is assured of our commitment to excellence.

Ceremonies

Ceremonies play an integral role in showcasing the culture, art, and traditions of nations that host events. Through its dedicated Arts and Culture Consultants, MGI will deliver a concept, artistic choreography and the final act at the opening and closing ceremonies, including a typical "Superbowl" showcasing of an international event. A deep and profound grasp and understanding of the local content and legacy creation for the local community remains MGI’s priority – ultimately, to empower and leave a lasting legacy in the host territories in which the Projects are executed.

Fan parks

Fan parks and fan zones are large open spaces created away from an important sporting event, where people engage with each other and watch the event live on giant television screens. Due to nature of international events, it is not possible for everyone to get access to the Stadia. Only some enjoy the stadia atmosphere, and thus, fan parks become the best option for the unfortunate ones who are unable ( for various reasons ) to secure tickets to the stadia. MGI is able provide high-level, security-fiendly fan parks for spectators and fans. The Fan Parks provide an additional revenue and lucrative source of income, depending on what the event organisers wish to achieve with the operation of the Fan parks

Legacy Programms

MGI is deeply committed to leaving a lasting legacy in all areas of eventing in different territories. We identify and can create tailor-made legacy programms that resonate and align with our Client's goals. These programms, created in association with our Clients focus on infrastructure legacy through targeted infrastructure projects for schools and local communities, skills and local knowledge legacy through training and development, and legacy funds for future sports development through a joint agreement with the Rights Holders to donate certain proceeds towards future sports development in the country. With the knowledge and benchmarking of the 2010 South Africa FIFA Legacy funds, MGI understands the nuances involved in such matters and retains the expertise to craft the correct and most beneficial path for the Client, the tournament and the legacy emanating therefrom, this for the ultimate benefit of the host country.

Stadium Management

The lack of Stadia management is the principle cause of the so-called white elephants and deteriorating infrastructure due to the lack of maintenance and use after the completion of international sporting events. MGI, together with its consultants and partners in the stadia management sector are able to assist in the planning and managing of the stadia infrastructure post event/s completion. The continued Commercialising and sustainability of this infrastructure requires expert knowledge and experience to allow for the longevity of the benefits of the stadia infrastructure. MGI is the African partner of choice in managing, commercialising and ultimately monetising the stadia infrastructure.

Pitch and Surfaces Management

The pitch or surface of the Stadia and/or the Arena is as essential element, as important as the building Infrastructure itself. MGI understand the importance and significance of providing quality playing surfaces that conform to international standards, this not only to ensure the protection against injuries, but also to create a professional aura around the event/tournament. There is nothing more unsightly ( to both Players and Fans alike ) than an ill prepared, rough and uneven playing surface. Through its vast collaborations with experts in sporting surfaces, from artificial pitches to clay courts to natural grass pitches, MGI is your one-stop shop service provider for all your sporting surface requirements. The Principal Consultant has participated in several football pitch management seminars and understands this area of Service, making MGI the preferred service provider.

Supply of Sports Equipment

MGI sources its sporting equipment from accredited suppliers worldwide. We ensure the quality of the equipment which we provide, via rigorous quality control processes and by engaging and working only with reputable suppliers. For all your sporting equipment requirements , including team and stadia equipment, goals, and courts, as well as tailor-made requirements, MGI is your go-to provider.

Marketing Communications

Thorough communication before, during, and after the event/ tournament ensures its success. Strong communication within the team builds interest, provides the necessary information, and gathers feedback for future improvements. Conversely, marketing is critical in ensuring that the event and its progress are followed and enjoyed. With the current social media phenomenon, it is essential for event organisers to consistently promote, market and communicate positively about their event operations and progress. The impact of positive messaging not only helps build public confidence but also builds trust in the stakeholders. MGI has experts in the field to craft high-level communication and marketing strategies to reach audiences anywhere around the globe and in any language of preference.

Sponsorship Management and Sourcing

MGI is your one-stop shop for all sponsorship requirements, from sourcing same to the management and retention thereof. It is often a challenge for organisations to have a smooth relationship with their sponsors due to the parties' need for signage and alignment and the onerous return on investment ( ROI ) demanded by the sponsors. MGI specialises in research and evaluation services to analyse the value of brand and company involvement in football. We determine the impact of sponsors on the sport, its participants, and all it’s stakeholders. Our services include evaluating sponsorship ROI and providing continuous feedback on their value and impact using highly sophisticated tracking and evaluation equipment. We also assess future risks associated with the relationship between sponsors, brands, and sporting bodies. Our risk assessment services assist organisations to identify potential challenges and provide mitigating strategies to ensure the long-term sustainability of mutually beneficial relationships. MGI provides specific and specialised training to sporting bodies and associated personnel in the sponsorship relationship. This comprehensive training assists the Client to understand the expectations and deliverables of a successful sponsorship partnership. Through workshops and online continuous training, MGI ensures that the Client is adequately trained, prepared and upskilled in critical areas such as negotiation skills, contract management, and relationship building.

Professional Club and League Management

MGI provides high-quality consulting services for setting up, managing and running football clubs and leagues. In this regards, MGI is possessed of the following skill sets which are required to establish, manage and run a successful and profitable club and league :

Turn-Key travel and logistics for clubs and associations

Travel and logistics can be a daunting task for clubs and associations in Africa, often leading to delays and confusion. Menza Group International, however, offers comprehensive turnkey solutions for all African travel and logistics needs, providing a sense of security. We handle visas, schedule commercial or private flights, offer affordable accommodation solutions, and arrange internal transport. Our advance team takes care of all your logistics, including surveying your training grounds and providing travelling distances from hotels to playing grounds, so you can focus on your game, secure your victory, and return to your destination without any hassle.